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|HGTV and DIY Network Share New Consumer Insights at “Design & Construction Week”|
Scripps Networks Interactive lifestyle leaders present positive research findings of home industry buying power at mega-event
The cable programmers reached the week’s massive home and design audience with new and encouraging consumer information fresh from Scripps Networks Interactive’s Under One Roof online consumer research panel comprising more than 15,000 lifestyle enthusiasts ages 18 to 64 who participate in surveys and community forums.
The research indicates Scripps’ consumers have confidence in the economy’s progress and are more likely to make major purchases, especially quality housewares. Scripps’ consumers also are more likely to have home improvement projects on the horizon, turn to television for ideas around those projects, and plan to spend about twice as much as a typical consumer.
“All this new data reinforces the fact that our audiences – the ones who
watch our shows, tap our online content and engage with our brands – are
the highest-quality, upscale group out there,” said
In December and January, Scripps surveyed more than 3,000 of its lifestyle enthusiasts in an online “Consumer Housewares Shopping Study” of purchase behaviors and preferences.
Compared with typical consumers, the research shows:
A separate survey focusing on home improvement projects compares the results of Scripps' consumers to non-consumers. In general, the findings show:
“It’s no wonder our fans feel so empowered in creating a home they love,” Stephens added. “Our expert advice and inspiration gives them the confidence they need to make smart decisions. We don’t just lead the home lifestyle category; we define it.”
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI)
is one of the leading developers of engaging lifestyle content in the
home, food and travel categories for television, the Internet and
emerging platforms. The company's lifestyle media portfolio comprises
popular television and Internet brands HGTV, DIY Network,
Source: Scripps Networks Interactive